The Brief
This was a group project for my Digital Marketing Strategy Masters working with a Wedding DJ on a Social Media Campaign. We had to strategically evaluate, plan and implement a campaign using the clients budget. This involved meeting with our client as a group, identifying our clients needs, creating and running a 10 day Facebook and Instagram campaign.
● Identified business needs & created social media campaign to meet brand awareness objectives
● Created and ran campaigns and content for Facebook & Instagram
● Analysed data with Facebook and Instagram Insights
Overview
We began this project by identifying our client’s business needs and the objectives we wanted to achieve. By clearly outlining the project objectives we could create SMART goals which we would use to assess performance throughout the project duration. After this was the creation of a social media campaign to meet the brand awareness objectives of the project.
We created and ran campaigns and produced content for Facebook & Instagram. The data was analysed with Facebook and Instagram Insights using our KPIs to assess the campaign performance. The monitoring of the data alongside our predetermined KPIs allowed us to clearly identify successes in our campaign, and any adjustments opportunities to the target setting in order to increase results.
By closely managing the performance of this campaign we discovered that male consumers really engaged with our client and his content. This opened up a new market segment to our client as he previously had been targeting a female audience.